Branding  

has to come from the heart. It can be as close to strategy as one can be, sometimes even inseperable. There are of course the techniques and mechanisms that are designed to favor our consumerism behaviors and sway our opinion to territories of discovery and experimentation but in the end branding can always be something stronger, something tied and inseperable to identity. That is when those two concepts can coexist, evolve together and become timeless and iconic. 




‘’Every
piece of art
has its own temporal momentum’’
Instagram

Born in Greece, in 1994, Vic is an artist, designer, curator and creative strategist.







Once there was a young prince whose father, the king of a planet, far far away from ours, sent him down to earth to find a pearl. But when the prince arrived, the people poured him a cup. Drinking it, he forgot he was the son of a king, forgot about the pearl and fell in love. The King sent many messengers out for his son, in the hopes that one will reach him and guide him home. But  his son had now a new name , a new home and new origins alltogether.